Advertising Media

INTRODUCTION ACTIVITY – Common Forms of Advertising

Read the following descriptions on common forms of advertising.

http://www.english-online.at/media/advertising/advertising-media.htm

1.  Copy and complete this table in your copy books:

Form of Advertising: Examples: Advantages: Potential Disadvantages:
Newspapers
Magazines
Direct Mail
Radio
Outdoor Signs
Television
Internet
Other Forms

2.  REFLECT: Which do you think is the best form of advertising?  Why?

3.  INVESTIGATE USING YOUR SMARTPHONES: In which form of advertising is the most money spent?

INTERACTIVE ACTIVITY – Analysis of Creative Advertising Campaigns

View and discuss the following ads.

IMPORTANT POINTS TO CONSIDER:  TARGET AUDIENCE, STEREOTYPES, CULTURAL/HISTORICAL CONTEXT. COPY THESE DEFINITIONS IN YOUR COPYBOOKS.

Target Audience: The intended group for which something is performed or marketed; the specific group towhich advertising is directed (dictionary.com)

Stereotype: A simplified and standardized conception or image invested with special meaning and held in common by members of a group: The cowboy and Indian are American stereotypes. (dictionary.com)

Creativity-Forgives-Everything-2-oLets-Get-Outside-3-oSolves-Every-Washing-Problem-2-o

Do you remember these concepts? Ethos, Pathos and Logos? How do they apply to the pictures above?

Take a look at the following ppt slide: ethospathoslogos

This image summarizes the concept.

ethospathoslogos

The Shorthand Version (COPY!):

Ethos: the source’s credibility, the speaker’s/author’s authority

Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.

Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.

Which of the following ads is primarily ethos, which is primarily pathos and which is primarily logos?

colgate 40mpgAds happy-family-mcdonalds-ad1

Tuesday, March 11th 2014.

Communication & Media: Read and discuss the questions on page 26 of your Course Companion Book. Then analyze the following advertisements with your teacher: http://y9lb2013.wordpress.com/2013/03/07/class-1-communication-and-media/

IMPORTANT POINTS TO CONSIDER:  TARGET AUDIENCE, STEREOTYPES, CULTURAL/HISTORICAL CONTEXT.

Read the explanation of persuasion in rhetoric as shown in page 34.

Watch the following commercials and complete the table below

Stereotype Target Audience Ethos, Pathos or Logos? Why?
1955 Ford Car
2013 Mustang 1
2013 Mustang 2

1955 Ford Car: http://www.youtube.com/watch?v=m7t9YlMxWoE

2013 Mustang 1: http://www.youtube.com/watch?v=H94d2BFjr6U

2013 Mustang 2: http://www.youtube.com/watch?v=HiyhXf_KVc0

Assessed Activity. To be presented on Tuesday, March 18th.

Page 30, Activity 1

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