BLOG Task: Write a news report about McDonald´s and Globalisation

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Students listen up!

You are now news reporters!  Imagine people in your town are spreading harsh allegations about Fast Food Giant McDonald´s.  Their claim is that McDonald´s is evil!  And that their only goal is to increase profits, while destroying the environment (rain forests, etc), and making children obese and unhealthy.  Although, there may be some truth to these claims, you decide you should do a little research AND REPORT YOUR FINDINGS.  You find this article, written by Peter Salisbury published in the journal The Economist …

The Globalization of ¨Fast Food.¨ Behind the Brand: McDonald´s 

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Vocabulary:

Libel, Sue, Rhetoric, Zeal, Franchise, Patties, Cruelty, Denounce, Ethical, whatsoever, ¨taken as a grain of salt¨, GM Crops, Stewardship, Sustainability, Incongruence, Stringent

After reading the article, you decide to summarize the main ideas presented in Salisbury´s article in a short report of your own. You must then post your report on your blog to inform the people in your town some generally true facts about McDonald´s Restaurants in the world.

Points to include:

1)  Some McDonald´s facts and statistics

2)  Reasons why McDonald´s has received bad press.

3)  Why McDonald’s Restaurants Limited sued Helen Steel and Dave Morris, and what information was revealed in the court case.

4)  Steps McDonald’s Restaurants have taken to improve their Global Image

5)  Information about food processing, certifications, GMs.

BEST OF LUCK REPORTERS! BELOW ARE SOME IMPORTANT GUIDELINES ON HOW TO WRITE A NEWS REPORT:

(From IB English B: Marking Text Types)

 

News report

The essence of a good news report is that it efficiently conveys a lot of real facts about a real situation – how is this to be achieved by students? Would they have to invent a situation before they started reporting it ? The marking values for this text type are not yet clear to me … watch this space !

Criterion A

Criterion B

Criterion C

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PLEASE LOOK AT PAGES 180 AND 305 OF THE TEXTBOOK FOR MORE INFORMATION ON WRITING NEWS REPORTS

NEWS REPORTS HAVE:

– Headline

– Standfirst (Sub-heading)

– Byline (author´s name)

– Lead paragraph (Who? What? When? Where? Why?)

– Explanatory paragraphs

– Supporting paragraphs

– Concluding paragraphs

– Coda (paragraph giving wider context – optional) 

NEWS REPORTS ARE USUALLY WRITTEN:

– In past tense

– In the third person point-of-view

– With short paragraphs

– With Direct and Indirect Quotes

EXAMPLES:

Mexico Coach Antics, CNN

Mars Robot, Emol

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